We were “gifted” with some Blue Apron meals so I’ve been promoted from my sous chef status. And “star” might be an over-reach, but…
I can see the positives firsthand:
- right to the door – bad weather this week, they adjusted my delivery day
- variety of diets – we selected “Weight Watcher” recipes since that was closest to the way we typically eat
- individualized food preferences – opt out of pork for example
- select your own meals – so you stay in your comfort zone
- let Blue Apron select for you – so you’ll eat a bit more adventurously – sambal oelek anyone?
- everything is pre-measured – mise en place without you getting out any bowls or measuring devices
- no missed ingredients – you need salt, pepper and olive oil on hand
- people like to feel like they did something in meal prep
- detailed and timed directions – OK, I didn’t follow a few points that seemed unnecessary to me but it’s all explained!
The negatives:
- elaborate packaging – while everything comes perfectly contained there’s a bit more packaging than ingredients
I don’t know how other meal kits work but the idea fascinates me. For that lost generation whose parents were never in the kitchen, this system could be a very helpful instructor. And fun.
Sometimes we forget the upside of eating – it can take you around the world on a plate. Try a new food to be well,
Marcia
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